Legal

Privacy policy

Last updated 10 November 2026

This policy explains what personal data we collect when you visit safemarker.com, why we collect it and what you can do about it.

Who we are

Safemarker is a Dutch company and the controller of the personal data described here. For any privacy question or request, email hi@safemarker.com.

This policy covers our website only. Email data that the Safemarker product processes for customers is covered by our agreement with each customer.

What we collect

  • Messages you send us. The demo and MSP forms open an email in your own email app. We receive what you choose to send, such as your name, work email, company and message, and use it to reply and arrange a demo.
  • Visitor identification, only if you accept cookies. See the next section.
  • Technical data needed to show the site. Our hosting provider (Amazon Web Services) receives your IP address and browser details when your browser loads a page. Fonts and images are served from our own domain, so no other company sees your visit.

We don't use analytics or advertising cookies.

Visitor identification (RB2B)

If you accept cookies, we use RB2B, a visitor identification service run by GetEmails, LLC (trading as Retention.com) in the United States, to understand which businesses are interested in Safemarker. RB2B is not loaded until you click Accept.

When you browse our site, RB2B and its data partners may use cookies and similar technologies to recognise your visit and link it to other personal information they hold about you, such as your name, business email address and professional profile. For visitors in the United States this may identify you personally, and we or our service providers may send you marketing emails about Safemarker. Outside the United States it identifies at most the company you appear to be visiting from, and we only use that to understand which companies are interested in us.

RB2B decides for itself how it uses the data its cookies collect, so it is a separate controller of that data, responsible for it under its own privacy policy.

You can stop this at any time:

  • Click and choose Decline.
  • Opt out of RB2B identification across all websites that use it at RB2B's opt-out page.
  • If you are in the EU, UK or another country with similar laws, use RB2B's GDPR opt-out page.
  • Unsubscribe using the link in any marketing email we send.

Transfer to the United States. Because RB2B is based in the United States, accepting cookies sends data about your visit outside the European Economic Area. We rely on your explicit consent for this transfer. US law may not protect your data as strongly as EU law does: there is no EU adequacy decision covering RB2B, and US authorities may be able to access the data. If you don't want this, choose Decline.

Cookies and local storage

We store your cookie choice in your browser's local storage under the name sm-consent, so we don't ask again on every page. It stays until you clear your browser data.

If you accept, RB2B sets these cookies on our domain:

CookiePurposeExpires after
_reb2bgeoApproximate visitor location, used for matching20 days
_reb2bloadedStops the script running twice1 second
_reb2brefThe page that referred you to our site15 days
_reb2sessionIDCurrent browsing session30 minutes
_reb2buidRecognises a returning visitor360 days
_reb2bfxfRB2B internal identification data1 month
_reb2btdIdentity resolution data1 month
_reb2bliLinks sessions to an identified visitor1 month
_reb2bresolveTemporary buffer while a visit is being matched2 days
_reb2butkLong-term visitor identifier1 year

If you decline, or later withdraw consent, none of these cookies are set and we remove any that were.

Why we're allowed to use it

  • Consent for RB2B visitor identification, its cookies and the transfer of that data to the United States. You can withdraw consent at any time; this doesn't affect anything done before.
  • Legitimate interest for replying to messages you send us and for delivering the website securely.

How long we keep it

We keep emails you send us, and company details from visitor identification, for up to 24 months after our last contact with you, unless you become a customer, in which case our customer agreement applies. RB2B cookies expire after the periods listed above.

Your rights

You can ask us for a copy of your personal data, ask us to correct or delete it, object to or restrict how we use it, or ask for it in a portable format. Email hi@safemarker.com and we'll respond within one month.

You can also complain to the Dutch data protection authority, the Autoriteit Persoonsgegevens, or the authority where you live.

Changes to this policy

If we change how we handle personal data, we'll update this page and the date at the top.